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Two new approaches "client issue oriented"

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MarketingScan Newsletter "Special Innovation"

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Carglass and MarketingScan confirm their partnership

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And "Simul-Assort" to optimise its range strategy

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Discover this new solution on FMCG categories

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  • Florette

    Marketing Category Manager
    «Through the MediaScan Exposure Effect post test, we were able in a single study to understand the holistic effects of our communication : The impact of our campaign in terms of creative impact, visibility and brand linkage [...]»

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  • j&j

    Sales development Director
    «Based on real purchases, the CZ segmentation study turned out to be an essential asset to complete and give a meaning to our traditional studies. It brought to light the existence of an economic axis [...]»

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  • panzani

    Sauces Retailer Marketer
    «As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify [...]»

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  • Philadelphia

    Brand Leader Philadelphia
    «With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy [...]»

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  • logo_lactalis

    Sales development Director
    «Collaborating with Consumer Zoom during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views [...]»

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  • Coca Cola

    Strategic planning Director
    «By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketingScan was able to establish the causal relationship between sales progression and campaign characteristics [...]»

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  • Marketing Director
    «Individual buying and advertising contact data from the MarketingScan panel members provide us with a solution identifying the best practices in TV advertising, and this without having to spend hours on it although it is a strategic [...]»

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  • candia

    National Merchandizing Manager
    «We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!»

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