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MarketingScan Newsletter "Special Innovation"

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Carglass and MarketingScan confirm their Media partnership

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And "Simul-Assort" solution to optimise its range strategy

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Discover this new solution on FMCG categories

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  • barilla

    Trade Marketing Manager
    «We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution to implement it [...]»

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  • logo_unilever

    Media & CRM Director
    «The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments [...]»

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  • Florette

    Marketing Category Manager
    «Through the MediaScan Exposure Effect post test, we were able in a single study to understand the holistic effects of our communication : The impact of our campaign in terms of creative impact, visibility and brand linkage [...]»

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  • panzani

    Sauces Retailer Marketer
    «As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify [...]»

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  • Philadelphia

    Brand Leader Philadelphia
    «With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy [...]»

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  • logo_lactalis

    Sales development Director
    «Collaborating with Consumer Zoom during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views [...]»

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  • Coca Cola

    Strategic planning Director
    «By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketingScan was able to establish the causal relationship between sales progression and campaign characteristics [...]»

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  • logo_unilever

    Media & CRM Director
    «In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV [...]»

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