a subsidiary from:
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the world No 4 in market research |
the French leader in audience monitoring |
founded in 1994
with 3 areas of expertise:
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Confirm the impact of a
change in marketing mix in real life situation |
Measure the impact on volume of your national TV, Internet, Poster, Radio, Cinema or Press
advertising campaigns |
Using retailers' loyalty card programs, identify levers of growth based on customer knowledge
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and benchmarking tools:
- a test database of more than 850 cases
- a TV audience report database of more than 700 cases
Version française