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a subsidiary from:

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the world No 4
in market research
the French leader
in audience monitoring

 

founded in 1994

with 3 areas of expertise:

Confirm the impact of a
change in marketing mix
in real life situation
Measure the impact on volume of your national TV, Internet, Poster, Radio, Cinema or Press
advertising campaigns
Using retailers' loyalty card programs, identify levers of growth based on customer knowledge

and benchmarking tools:

  • a test database of more than 850 cases
  • a TV audience report database of more than 700 cases

 

 

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