MarketingScan launches « MarketingScan Product Solutions » and « MarketingScan Store Solutions »
After « MarketingScan Media Solutions » launched in April, the market research company MarketingScan launches « MarketingScan Product Solutions » and « MarketingScan Store Solutions ». Those new approaches "client issue oriented" include new and innovative methodologies for the market place! First of all, thanks to this launch, MarketingScan wants to help stakeholders regarding their own timings and issues.
Carglass and MarketingScan confirm their 2013 Media partnership
For the 6th consecutive year, Carglass renews its media partnership with the Market Research company, MarketingScan, part of GfK's and Mediametrie's groups.
Energizer-Wilkinson selects Consumer Zoom's "Simul-Assort" solution
In order to strengthen its category management approach at a range level, Energizer-Wilkinson contacted Consumer Zoom, a specialist in databases and an expert in purchasing behaviour, to develop a range optimisation solution that is unique in the French market.
MarketingScan launches "Full Access Platform"
"Full Access Platform" enables advertisers and media agencies access MarketingScan disaggregated data. This new subscription takes part of the new "MarketingScan Media Solutions" offer, which helps media stakeholders at each stage of their decision process, in order to improve the efficiency of advertising on FMCG sales.
MarketingScan launches AffinityScan
AffinityScan takes part of the new "MarketingScan Media Solutions", which helps media decision makers at each step of their decision process, in order to improve the efficiency of advertising on FMCG sales.