MarketingScan and Scannel are merging into one.
MarketingScan, joint subsidiary from GfK and Médiamétrie, announces the inclusion of Scannel within BehaviorScan, its real-life situation tests plan.
MarketingScan in «Special Edition» on Canal+
A report explaining how test markets work using the town of Anger as an example, broadcast in «Special Edition» by Bruce Toussaint on Canal+.
MarketingScan in the 8 o'clock news on TF1
A report broadcast on TF1 on how MarketingScan Consumer Samples work, using the test conducted in Angers on the American cheese most sold worldwide.
MarketingScan Letter No 42
In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.
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