MarketingScan launches AffinityScan
AffinityScan takes part of the new "MarketingScan Media Solutions", which helps media decision makers at each step of their decision process, in order to improve the efficiency of advertising on FMCG sales.
MarketingScan and GfK launch MediaScan Exposure Effect
MediaScan Exposure Effect is a new solution which enables advertisers, Media companies & agencies to precisely evaluate the effect of a campaign.
MarketingScan launches MarketingScan Media Solutions
MarketingScan réinvente son approche média autour de chaque étape de la prise de décision (annonceur, agence ou régie).
Consumer Zoom launches CZ Animation
CZ Animation is the first tool which can measure the capacity of in-store animations in terms of recruitment as well as repurchase.
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