MarketingScan measures the ROI of a Facebook campaign

To celebrate the 40th anniversary of the iconic Knacki sausage, Herta launched a 100% Facebook video campaign : MarketingScan measured its impact on sales.


Unilever optimizes its TV / Facebook mix thanks to MarketingScan!

MarketingScan innovates by offering to the brands a unique way to test the impact of a Facebook investment.


Carglass and MarketingScan confirm their 2013 Media partnership

For the 6th consecutive year, Carglass renews its media partnership with the Market Research company, MarketingScan, part of GfK's and Mediametrie's groups.


Energizer-Wilkinson selects Consumer Zoom's "Simul-Assort" solution

In order to strengthen its category management approach at a range level, Energizer-Wilkinson contacted Consumer Zoom, a specialist in databases and an expert in purchasing behaviour, to develop a range optimisation solution that is unique in the French market.


MarketingScan launches "Full Access Platform"

"Full Access Platform" enables advertisers and media agencies access MarketingScan disaggregated data. This new subscription takes part of the new "MarketingScan Media Solutions" offer, which helps media stakeholders at each stage of their decision process, in order to improve the efficiency of advertising on FMCG sales.

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New Business & Communication Director

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