MarketingScan Letter No 42
17/12/2010
In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.
MarketingScan Letter No 42
In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.
- Poitiers TV
A new town where to test your TV adverts
- Organic products success factors in hypermarkets and supermarkets
Paul-Valentin N'GOBO, University Professor at the IAE (Business Administration Institute) of Orléans
- The « midday shopper »
Myth or reality of quick consuming? The example of readymade meals sold in
« boxes »
- Testimonial
How does Google measure the efficiency of its Web campaigns with MarketingScan?
- End of year celebrations
Understanding seasonal product buyers at last
Click here to read Letter No 42
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Version française