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MarketingScan Letter No. 43
La Lettre de MarketingScan n°43

In this issue: the launch of "Marketing Mix Evaluator"; the Panel On the Web - MarketingScan partnership; a zoom on loyalty programmes ROI measure, and an interview with Pierre-Alain Fantuzzi from KBM Group on Customer Relationship Management trends.

 

 
  • Communication
    MarketingScan News
     
  • MarketingScan launches « MARKETING MIX EVALUATOR »
    To assess and optimise the cross-media ROI of your annual brand strategy
     
  • Panel On The Web - MarketingScan Partnership
    An approach to research and consultancy starting from an innovative methodology to manage and optimise a brand portfolio
     
  • Consumer Zoom CRM
    How to measure the Return on Investment of loyalty programmes?
     
  • Interview with Pierre-Alain Fantuzzi
    Consumer Insights Manager at KBM Group
     

Click here to read Letter No. 43

 

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Valérie Dejean
Deputy Managing Director MarketingScan
phone_icon : +33(0)1.74.18.71.13

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