MarketingScan Letter No. 43
La Lettre de MarketingScan n°43

In this issue: the launch of "Marketing Mix Evaluator"; the Panel On the Web - MarketingScan partnership; a zoom on loyalty programmes ROI measure, and an interview with Pierre-Alain Fantuzzi from KBM Group on Customer Relationship Management trends.


  • Communication
    MarketingScan News
  • MarketingScan launches « MARKETING MIX EVALUATOR »
    To assess and optimise the cross-media ROI of your annual brand strategy
  • Panel On The Web - MarketingScan Partnership
    An approach to research and consultancy starting from an innovative methodology to manage and optimise a brand portfolio
  • Consumer Zoom CRM
    How to measure the Return on Investment of loyalty programmes?
  • Interview with Pierre-Alain Fantuzzi
    Consumer Insights Manager at KBM Group

Click here to read Letter No. 43




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Georges Augué
Managing Director
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Valérie Dejean
Deputy Managing Director MarketingScan
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