MarketingScan Letter No. 43
05/05/2012
In this issue: the launch of "Marketing Mix Evaluator"; the Panel On the Web - MarketingScan partnership; a zoom on loyalty programmes ROI measure, and an interview with Pierre-Alain Fantuzzi from KBM Group on Customer Relationship Management trends.
MarketingScan Letter No. 43
In this issue: the launch of "Marketing Mix Evaluator"; the Panel On the Web - MarketingScan partnership; a zoom on loyalty programmes ROI measure, and an interview with Pierre-Alain Fantuzzi from KBM Group on Customer Relationship Management trends.
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Communication
MarketingScan News
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MarketingScan launches « MARKETING MIX EVALUATOR »
To assess and optimise the cross-media ROI of your annual brand strategy
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Panel On The Web - MarketingScan Partnership
An approach to research and consultancy starting from an innovative methodology to manage and optimise a brand portfolio
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Consumer Zoom CRM
How to measure the Return on Investment of loyalty programmes?
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Interview with Pierre-Alain Fantuzzi
Consumer Insights Manager at KBM Group
Click here to read Letter No. 43
: +33 (0)1.74.18.71.01
Version française