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Energizer-Wilkinson selects "Simul-Assort" solution
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In order to strengthen its category management approach at a range level, Energizer-Wilkinson contacted Consumer Zoom, a specialist in databases and an expert in purchasing behaviour, to develop a range optimisation solution that is unique in the French market.

Armand de Neyrieu, Category Management Director at Energizer-Wilkinson: "We needed more than just the traditional range optimisation approaches which focus on product turnover/volume. We wanted a solution that had a built-in simulation module to evaluate the impact on turnover of various range scenarios."

Florence Bartolomucci, Sales & Marketing Director at Consumer Zoom: "Armand contacted us with a very specific brief. This meant we could tailor a solution to meet his needs. We based our solution on a scoring method which selects products that meet three key criteria (customer gain, loyalty and turnover gains). CZ Assort now also integrates the flow-on effect calculation that any withdrawn products have on other market products."

With an unrivalled level of detail, both manufacturers and Consumer Zoom's partner retailers can now enjoy a consumer-focused critical look at ranges while simulating the impact on business of any decisions.

For further information, please contact:

Florence Bartolomucci, Sales Director - Consumer Zoom
Phone: +33 (0)1.74.18.71.03

 

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Georges Augué
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Valérie Dejean
Deputy Managing Director MarketingScan
phone_icon : +33(0)1.74.18.71.13

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