Energizer-Wilkinson selects "Simul-Assort" solution

In order to strengthen its category management approach at a range level, Energizer-Wilkinson contacted Consumer Zoom, a specialist in databases and an expert in purchasing behaviour, to develop a range optimisation solution that is unique in the French market.

Armand de Neyrieu, Category Management Director at Energizer-Wilkinson: "We needed more than just the traditional range optimisation approaches which focus on product turnover/volume. We wanted a solution that had a built-in simulation module to evaluate the impact on turnover of various range scenarios."

Florence Bartolomucci, Sales & Marketing Director at Consumer Zoom: "Armand contacted us with a very specific brief. This meant we could tailor a solution to meet his needs. We based our solution on a scoring method which selects products that meet three key criteria (customer gain, loyalty and turnover gains). CZ Assort now also integrates the flow-on effect calculation that any withdrawn products have on other market products."

With an unrivalled level of detail, both manufacturers and Consumer Zoom's partner retailers can now enjoy a consumer-focused critical look at ranges while simulating the impact on business of any decisions.

For further information, please contact:

Florence Bartolomucci, Sales Director - Consumer Zoom
Phone: +33 (0)


Contact us

Florence Bartolomucci
Department Director
Client Partnerships

phone_icon : +33 (0)6 29  66 48 49

Contact Florence Bartolomucci


Fabien Vital
New Business & Communication Director

phone_icon : +33(0)



Check us out

News, newsletter, insights... Keep yourself posted and check us out on:

© 2013 MarketingScan | Statutory information | Version française