Check out the presentations of the 2011 breakfast:
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Gilles Giudicelli, Research Manager France, Google Frank Durousset, Partner - European Business Development, Alenty "Online2store : Impact of online advertising on sales in-store" |
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Tomas Emmers, Director of Consumer and Market Insights, Unilever Michel Heulin, Director Business Planning, Mindshare "Optimizing mediaplanning as a TV ROI improvement lever" |
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Georges Augué, Managing Director "MarketingScan / Scannel merger: BehaviorScan extends to 6 test towns" |
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Florence Le Vexier, Customer Service Director "25 years of experience in real-life situation testing: a base of standards for test implementation" |
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