Check out the presentations of the 2011 breakfast:
|Gilles Giudicelli, Research Manager France, Google
Frank Durousset, Partner - European Business Development, Alenty
"Online2store : Impact of online advertising on sales in-store"
|Tomas Emmers, Director of Consumer and Market Insights, Unilever
Michel Heulin, Director Business Planning, Mindshare
"Optimizing mediaplanning as a TV ROI improvement lever"
|Georges Augué, Managing Director
"MarketingScan / Scannel merger: BehaviorScan extends to 6 test towns"
|Florence Le Vexier, Customer Service Director
"25 years of experience in real-life situation testing: a base of standards for test implementation"