MarketingScan Letter No. 43
In this issue: the launch of "Marketing Mix Evaluator"; the Panel On the Web - MarketingScan partnership; a zoom on loyalty programmes ROI measure, and an interview with Pierre-Alain Fantuzzi from KBM Group on Customer Relationship Management trends.
MarketingScan Letter No. 42
In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.
MarketingScan Letter No. 41
In this issue: a synthesis of TVScan advertising efficiency post-tests; the progression of our TV test plan with the arrival of NRJ 12; and examples of loyalty card data processing Consumer Zoom Inno and Consumer Zoom Promo.
MarketingScan Letter No. 40
In this issue: launch of our 3rd test area: BehaviorScan Poitiers, but also BehaviorScan Opinion; Consumer+; an interviex with Brigitte Lamoureux from Ferrero; and a presentation of the extension of our TV test plan.