MarketingScan Letter No 42
In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.
MarketingScan Letter No 41
In this issue: a synthesis of TVScan advertising efficiency post-tests; the progression of our TV test plan with the arrival of NRJ 12; and examples of loyalty card data processing Consumer Zoom Inno and Consumer Zoom Promo.
MarketingScan Letter No 40
In this issue: launch of our 3rd test area: BehaviorScan Poitiers, but also BehaviorScan Opinion; Consumer+; an interviex with Brigitte Lamoureux from Ferrero; and a presentation of the extension of our TV test plan.
MarketingScan Letter No 39
In this issue: testimonials from Auchan, Cora and Kraft on the contribution of our solutions in terms of merchandising issues. Also, the feedback from Coca Cola the use of TVScan as a source of optimization for media decisions.
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