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lettre42

MarketingScan Letter No 42

In this issue: a testimonial from Google on Web campaign measurement with MarketingScan; a study on the "midday shopper" with the example of Fleury Michon; a presentation of our TV plan in Poitiers; and a study on the success factors of organic products.


lettre41

MarketingScan Letter No 41

In this issue: a synthesis of TVScan advertising efficiency post-tests; the progression of our TV test plan with the arrival of NRJ 12; and examples of loyalty card data processing Consumer Zoom Inno and Consumer Zoom Promo.


lettre40

MarketingScan Letter No 40

In this issue: launch of our 3rd test area: BehaviorScan Poitiers, but also BehaviorScan Opinion; Consumer+; an interviex with Brigitte Lamoureux from Ferrero; and a presentation of the extension of our TV test plan.


lettre39

MarketingScan Letter No 39

In this issue: testimonials from Auchan, Cora and Kraft on the contribution of our solutions in terms of merchandising issues. Also, the feedback from Coca Cola the use of TVScan as a source of optimization for media decisions.



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Georges Augué
Deputy Managing Director
phone_icon : +33 (0)1.47.16.97.08

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Valérie Dejean
Deputy Managing Director MarketingScan
phone_icon : +33(0)1.47.16.97.01

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Olivier Galichère
Deputy Managing Director Consumer Zoom
phone_icon : +33 (0)1.47.16.98.54

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