In this issue: a synthesis of 5 years of BehaviorScan testing in real-life situation; the launch of WebScan; an interview with Cécile COUTENS from the Mars group on how they use TVScan; and the feedback from LU on Consumer Zoom.
Georges Augué
Deputy Managing Director
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Valérie Dejean
Deputy Managing Director MarketingScan
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Olivier Galichère
Deputy Managing Director Consumer Zoom
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