Assess the impact on volume of your national communication campaigns
- ROI calculation
- Reaching your marketing objectives: recruitment? Developing customer loyalty?
- Halo effect? Impact on your competitors?
- Relevance of contact repetition?
- Efficiency on a given media target? Exposed households' profiles?
- Net profit from each activated media?
For all types of campaigns :
- mono or cross-media marketing
- traditional or sponsorship
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