Testimonials
«With this AffiScan test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.»
Market Research Analyst
«With the TV media BehaviorScan test, I was able to measure the precise effect of suppressing an item from my brand:
● Suppressing the item presents a positive ROI
● It develops customer loyalty
Besides, thanks to TVScan, which is a unique monitoring device to measure real exposure to TV advertising, I was able to determine the optimum number of contacts necessary to optimize my future investments. In fine, I was able to convince the teams to conduct an extra TV campaign during the year.»
Product Manager
«Individual buying and advertising contact data from the MarketingScan panel members provide us with a solution identifying the best practices in TV advertising, and this without having to spend hours on it although it is a strategic operation as this media weighs a lot in our budget.»
Marketing Director
«By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics. [...] Each product manager now knows the key success factors of his/her campaigns thanks to TVScan: quality and lifespan of the commercial spot, GRP, timing with the store promotion, etc.»
Strategic planning Director
: +33(0)1.47.16.97.01
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