Test in genuine buying situations...
- in real stores
- with real consumers
...a nonexisting situation
in the country...
- your product ideas
- your merchandising ideas
- your price ideas
- your above-the-line advertising ideas
- your below-the-line advertising ideas
- your complete marketing mix
...thanks to 5 test towns
with comparable qualities
to help you make the GO / NO GO
decision on any deployment
based on thousands of real buying acts
compared to the BehaviorScan database standards with modelled projection
of national volumes in year 1 and 2







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