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Test in genuine buying situations...

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  • in real stores
  • with real consumers
 

...a nonexisting situation
in the country...

  • your product ideas
  • your merchandising ideas
  • your price ideas
  • your above-the-line advertising ideas
  • your below-the-line advertising ideas
  • your complete marketing mix

...thanks to 4 test towns
with comparable qualities

 
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Carte Zones BehaviorScan


to help you make the
GO / NO GO
decision on any deployment

based on thousands of real buying acts
compared to the BehaviorScan database standards with modelled projection
of national volumes
in year 1 and 2

 

Contact us

Valérie Dejean
Deputy Managing Director MarketingScan
phone_icon : +33(0)1.74.18.71.13

Contact Valérie Dejean

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