Checkout receipts...
Basis for THE new consumer analysis
Indisputable...
All purchases are accounted for at the checkout:
- Nomadic products:
sandwiches, chewing-gum... - Guilt-inducing products:
condoms, alcohol... - Last minute purchase:
batteries, bottled water packs....
Comprehensive...
We know about 100% of the products bought
- Example: fruit and vegetable,
convenience goods, television, coffee machine...
Exhaustive...
- store
- Date and time of purchase in hours and minutes
- Loyalty card holder and his/her characteristics: family, socio professional category...
- Products
- Quantities for each product
- Promotions







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