Testimonials

«Consumer Zoom study provides us with a more business-like perspective on the midday shopper. We were able to conduct a precise and simple assessment of the potential of a nomadic snacking pole. We can now actively advise retailers on the offers to be devised and the levers to be activated to create more growth.»

Category Manager

«Collaborating with Consumer Zoom during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views.

The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM) and was awarded the "Bronze Metre". Consumer Zoom offers an appropriate methodology implemented by a reactive and efficient team.»

Sales development Director

«This study on synergies between categories provided a new and projective point of view as well as opportunities to rethink the sweet delicatessen category in hypermarkets and supermarkets. Beyond teachings on product universes, the study also gave us ideas on product development.»

Shopper Insights Manager